Our growers have been busy, growing our delicious soft fruit and we are thrilled that we will have quite a few early strawberries this year (about 3-4 weeks early to be precise!). We also hope to extend our season by around 2 weeks in the Autumn, so that our fruit can be enjoyed for longer. The early fruit will cover a number of varieties such as the newly developed ASF variety AVA™Joy and others such as Sonata and Malling Centenary all grown in our Seaton System™ growing system. So look out for our fruits in a store near you very soon!